// case studies · index

Work I've built.

Systems I've built end-to-end. Employer anonymized; outcomes real. Numbers in ranges where they're still being verified.

case studies

3 of 3
  1. LOO outbound infrastructure

    flagship

    SMB cold outbound at volume without burning deliverability or reputation.

    • Instantly
    • Clay
    • Postgres
    • Zapier
    • Airtable

    1,500+ businesses certified; 50–70% open rates sustained over six months.

    2022–present
  2. OTO acquisition outbound

    flagship

    Acquisition outreach to SMB owners considering exit — precision over throughput.

    • Instantly
    • Clay
    • Postgres
    • Zapier

    Opened off-market exit conversations and built a broker/CEPA referral network.

    2023–present
  3. Clay + Claude scoring pipeline

    Industry-specific lead scoring at scale — judgment, not keyword matching.

    • Clay
    • Claude API
    • Python

    Live inside a week. Filters raw lists to 25–50% of volume before any send.

    2024–present