// case studies · index
Work I've built.
Systems I've built end-to-end. Employer anonymized; outcomes real. Numbers in ranges where they're still being verified.
case studies
- 2022–present
LOO outbound infrastructure
flagshipSMB cold outbound at volume without burning deliverability or reputation.
- Instantly
- Clay
- Postgres
- Zapier
- Airtable
1,500+ businesses certified; 50–70% open rates sustained over six months.
- 2023–present
OTO acquisition outbound
flagshipAcquisition outreach to SMB owners considering exit — precision over throughput.
- Instantly
- Clay
- Postgres
- Zapier
Opened off-market exit conversations and built a broker/CEPA referral network.
- 2024–present
Clay + Claude scoring pipeline
Industry-specific lead scoring at scale — judgment, not keyword matching.
- Clay
- Claude API
- Python
Live inside a week. Filters raw lists to 25–50% of volume before any send.