// case study · 2023–present
OTO acquisition outbound
- Instantly
- Clay
- Postgres
- Zapier
problem
Acquisition outreach to SMB owners considering exit — precision over throughput.
outcome
Opened off-market exit conversations and built a broker/CEPA referral network.
[ phase 1 stub ]
Full write-up ships with phase 2 — context, constraint, what I built, architecture, outcomes, and what I'd do differently. The real case study prose is drafted and will drop into the MDX body once the content collection and case-study layout are in.