// growth & ops · outbound · enrichment · scoring · plumbing

I find the gap between tools teams already have, and build the system that makes them work together.

Outbound that lands. Enrichment at a fraction of the off-the-shelf cost. Scripts that replace processes.

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case studies

3 of 3
  1. LOO outbound infrastructure

    flagship

    SMB cold outbound at volume without burning deliverability or reputation.

    • Instantly
    • Clay
    • Postgres
    • Zapier
    • Airtable

    1,500+ businesses certified; 50–70% open rates sustained over six months.

    2022–present
  2. OTO acquisition outbound

    flagship

    Acquisition outreach to SMB owners considering exit — precision over throughput.

    • Instantly
    • Clay
    • Postgres
    • Zapier

    Opened off-market exit conversations and built a broker/CEPA referral network.

    2023–present
  3. Clay + Claude scoring pipeline

    Industry-specific lead scoring at scale — judgment, not keyword matching.

    • Clay
    • Claude API
    • Python

    Live inside a week. Filters raw lists to 25–50% of volume before any send.

    2024–present

capabilities

outbound
500+ inboxes, 40 domains, 3k+ emails/day at peak. Sending at SMB-inbox scale without burning reputation.
enrichment
Clay, Python, custom scrapers, LLM-augmented transforms. Owned pipelines cheaper and more flexible than the off-the-shelf option.
scoring
Multi-step, industry-specific rubrics that apply real judgment at scale. Deployed in days, iterated continuously.
plumbing
HubSpot, Zapier, webhooks, reply routing, suppression sync. The connective tissue most stacks leave out.

about

Background is nontraditional — kitchen work, music production, and audio/video engineering before the pivot to growth ops. That shows up in how I work: hands-on, systems-thinking, comfortable across creative and technical.