// growth & ops · outbound · enrichment · scoring · plumbing
I find the gap between tools teams already have, and build the system that makes them work together.
Outbound that lands. Enrichment at a fraction of the off-the-shelf cost. Scripts that replace processes.
case studies
- 2022–present
LOO outbound infrastructure
flagshipSMB cold outbound at volume without burning deliverability or reputation.
- Instantly
- Clay
- Postgres
- Zapier
- Airtable
1,500+ businesses certified; 50–70% open rates sustained over six months.
- 2023–present
OTO acquisition outbound
flagshipAcquisition outreach to SMB owners considering exit — precision over throughput.
- Instantly
- Clay
- Postgres
- Zapier
Opened off-market exit conversations and built a broker/CEPA referral network.
- 2024–present
Clay + Claude scoring pipeline
Industry-specific lead scoring at scale — judgment, not keyword matching.
- Clay
- Claude API
- Python
Live inside a week. Filters raw lists to 25–50% of volume before any send.
capabilities
- outbound
- 500+ inboxes, 40 domains, 3k+ emails/day at peak. Sending at SMB-inbox scale without burning reputation.
- enrichment
- Clay, Python, custom scrapers, LLM-augmented transforms. Owned pipelines cheaper and more flexible than the off-the-shelf option.
- scoring
- Multi-step, industry-specific rubrics that apply real judgment at scale. Deployed in days, iterated continuously.
- plumbing
- HubSpot, Zapier, webhooks, reply routing, suppression sync. The connective tissue most stacks leave out.
about
Background is nontraditional — kitchen work, music production, and audio/video engineering before the pivot to growth ops. That shows up in how I work: hands-on, systems-thinking, comfortable across creative and technical.