// case study · 2022–present

LOO outbound infrastructure

flagship client anonymized — a venture-backed SMB acquisitions startup

Instantly
Clay
Postgres
Zapier
Airtable

problem

SMB cold outbound at volume without burning deliverability or reputation.

outcome

1,500+ businesses certified; 50–70% open rates sustained over six months.

[ phase 1 stub ]

Full write-up ships with phase 2 — context, constraint, what I built, architecture, outcomes, and what I'd do differently. The real case study prose is drafted and will drop into the MDX body once the content collection and case-study layout are in.